Talavera Senior High School Municipal Government of Talavera Talavera, Nueva Ecija
Submitted By: Stephanie Espiritu Submitted to: Mrs. Pauline L. Salangsang Instructor
March 2019 Pages
1|Page
Chapter I. Introductory Page A. Name of Business
4 4
B. Vision, Mission Statement, Goals and Objectives
5
II.
SWOT Analysis
6
III.
Start-up Capital Requirement
7
II.
Executive Summary
7
III.
Marketing Plan
9
IV.
A. Market Segmentation
9
B. Analysis of Competitor
10
C. Services
14
D. Pricing
15
E. Place
16
F. Promotion
17
Organizational Plan
19
A. Form of ownership
19
B. Identification of partners or principal
20
shareholders C. Organizational Chart D. Roles and responsibilities of members of organization E. Personnel Plan V. Production Plan A. Quality Control B. Names of suppliers of raw materials C. Other Supplies
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20 21 24 24 24 25 25 26
D. Office Supplies
26
E. Machinery and equipment
27
F. Furniture and Fixture
27
G. Utilities
28
H. Special Requirements
29
I. Production Schedule
29
J. Waste disposal system
30
K. Physical plant
31
L. Contingency Plan 32 VI.
Financial Plan
33
A. Total Project Cost
34
B. Cash flow projections
35
C. Income statement
36
D. Balance sheet
37
E. Sources and applications of funds 38 VII.
Appendix
38
A. Assumptions
39
B. Taxes Rate
39
C. Research data
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I. Introductory Uno Coffee Shop is produced from the seeds of a small red ( sometimes yellow) fruit that grows on plants halfway in size bet ween shrub and tree. The process that turns these seeds into bev erage is a long and complex process, perhaps the most complex pr ocess associated with any major beverage. A. Name of Business and Logo B. Uno
Coffee
Shop
decided
to
put
this
logo
because
look
beautiful and simple, because most customer came to coffee shop because they want to look good, or look better, or they want to look comportable.
Business Logo
Figure 1 Business Logo
C. Vision, Mission, Goals, Objective
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Vision
To be established and trusted as the perfect coffee business Patner.
To be among the most admirer and repected companies in our industry.
Mission
To set and maintain the highest standard of quality and ethics in everything we do.
We also aim to provide a quality service yet affordable to everyone.
To inspire and connect people.
Goals
To be well known in the coffee shop industry in terms of service quality
To put up another branch after 5 years and another one after another 5 years’.
Objective
To bring satisfaction on every customer through excellent services.
To give every customer self-confidence by making them to good quality.
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D. SWOT Analysis Strengths
Quality service
Own coffee producing fields .
Limited bar cultures, coffee houses are alternative
Weaknesses
Access to premium reality locations
Low customer service satisfaction
Challenge to retain customers
Opportunities
Developing new products and services
Automatic coffee markers introduced in market
Threats
Govt. rules & regulations.
New competitors
Rising prices of coffee beans and dairy products
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E. Start-up Capital Every business need a capital, in order to start the busine ss. Our capital came up with the sum of three hundred thousand p esos since we are partnership we shared sixty thousand each to s um up the three hundred thousand pesos start-up capital.
II.
Executive Summary Uno's coffee shop is a new coffe shop, which offers a wide
variety of beauty and simple coffee shop Our Marketing plan focus of on market segmentation, analysi s of competitors and our coffee shop services it also highlights the pricing of our services and the location, moreover it also tackles up the promotion mechanics. The main target of our business is the female and male customer who love to pumper their self in the coffee shop and to those who have problem that needed a certain services. We offer them a reasonable price for the services they want. We offer wide varieties of services from coffee shop servic es. Moreover, we assure the quality and affordability of our ser vice. We also used quality products and quality machine to meet the demand of our coffee shop. Our competitor analysis shows that our pricing is competiti ve compare to others. We also use the penetrating strategy in te rms of our pricing. The business location was located at Calipah an, Talavera Nueva Ecija In terms of our promotion we will make publicity in differe nt part of Talavera by public relation, and word by mouth we wil l also do printing of tarpaulins and giving leaflets and we also 7|Page
consider using social media like Facebook Page, Twitter, Instag ram, and also blogging. This will help us to popularize our busi ness name and the quality services we offer. We will also give a membership card for our customer to mon itor the services that they want in order for us to come up a pr omo plan and we will offer this membership card for free. Moreov er, for us to know their personal information because every birt hday we will offer free services like lemon and ginger tea, Brea kfast tea Our organizational plan composed of form of ownership, whic h is partnership. We are five shareholders in this business and each of us gave a share of stock of sixty thousand pesos each to sum up the three hundred thousand pesos. Our organizational cha rt are composed of one manager, one counter area, Five service c rew. It was also listed in full detailed of their roles and the responsibility of each member. It was also tackle up their perso nal wages and other benefits. Our production plan is composed of quality control name of suppliers, location of our physical plant summary of our machine ry and equipment, furniture and fixture as well, and all the uti lities even the permits and licenses, it also tackle up our prod uction schedule even waste disposal as well, it also listed some of our contingency plan when problem occurs. We also tabulated our yearly financial report in our busine ss form pre-operating up to five years of existence. It has a fu ll detailed of our project cost, income statement, cash flow pro jection, balance sheet.
III. Marketing Plan
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A. Market Segmentation Demographic Segmentation We will segment the market through gender, and occupation. As we put this business, our main target is the female and male customers who are 10 years old and above who love to pumper the ir self in the coffee shop. We also consider the occupation of t he target customer for our pricing in order for them to meet our affordable price.
Psychographic Segmentation This part of our business is focus on the hobbies and inter est of our customer, which means we target the customer who are interest in pampering their self.
B. Competitors Analysis At start you should always know what their competitions’ str engths and weaknesses are, and one of the ways they can uncover this information is by conducting a competitor analysis. In this competitor analysis, we describe the product or service that we offer and how it compares to what the competition has to offer. Doing a SWOT analysis of our main competitors can form part of this description. When we have completed our competitor analysis , we will be able to come up with a strategy to make the most of opportunities in our industry – and to deal with potential threa ts before they arise. This is the list of Uno’s coffee shop compe titors in the town of Talavera. The data show that we are the lo west price of them.
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Table 1 Competitors Analysis Name of Competito
Products/Services Of
rs
fered
Coffee House
Price
Hot Chocolate
₱30
Tea bag
₱35
Pag-asa dis t, Talavera At the side
Black coffe Cappuchino
Location
of Isidore ₱20
Labrador
₱35
Cyru’s Coffee Shop
Tray coffee Cold coffee with ice
₱30
Talavera ₱60
cream: Butter milk
Calipahan,
At the fron t Of GT oil ₱30
Milk shake ₱35
Evergreen sweet house
Con Panna Glaze Americano:
Pag Asa Tal avera in fr ont of Merc ury Drug St ore
Cappuccino Latte
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C. Services This is the services of Beshie Salon with a differentiation table from other competitors. It was shown below that most of t he salon are almost same in terms of pricing. Moreover, we the B eshie Salon is the lowest priced of them all.
Table 2 Services Beshie Salon Services
Beshi
Cut
e Sal
Belisim
Salo
on De
a
n
Salon
n Salon
Pina s Ann i’s Ar ci Sa loPin k Sal on Salon Hair Cut
₱35
₱49
₱75
₱75
₱90
₱70
₱49
Hair Color
₱150
₱299
₱200
₱500
₱400
₱400
₱200
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Hair Treatment Keratin
₱199
₱299
₱300
₱200
₱300
₱200
₱200
Hot Oil
₱99
₱199
₱200
₱100
₱100
₱100
₱100
Argan Oil
₱299
₱300
₱300
₱350
₱300
₱300
₱300
Rebonding
₱800
₱999
₱120
₱1500
₱129
₱1000
₱1000
₱300
₱250
₱60
₱50
₱60
₱50
₱300
₱320
0 Cold Wave
₱250
₱250
Manicure
₱49
₱49
9 ₱350
₱300
₱280 ₱60
₱50
Pedicure
₱49
₱49
Foot Spa
₱280
₱299
₱50 ₱60
₱50
₱50 ₱300
₱300
₱300
D. Pricing In terms of pricing we used the Penetration Pricing Strateg y. What is 'Penetration Pricing?’ Penetration pricing refers to a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its ini tial offering in order to lure customers away from competitors. This marketing strategy relies on the idea that low prices can h elp make a customer aware of and more willing to buy a new produ ct. These are advantages of penetration pricing to the firm:
It can result in fast diffusion and adoption, which can
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achieve high market penetration rates quickly and take the competitors by surprise, not giving them time to react.
It can create goodwill among the early adopters segment and can create more trade through word of mouth.
It creates cost control and cost reduction pressures from the start, leading to greater efficiency.
It discourages the entry of competitors. Low prices act as a barrier to entry (see Porter's 5-forces analysis).
It
can
create
high
stock
turnover
throughout
the
distribution channel, which can create critically important enthusiasm and support in the channel.
It
can
be
based
on
marginal
cost
pricing,
which
is
economically efficient.
E. Place Located at Quezon Street corner Diaz Street Pag asa, Distri ct Talavera, Nueva Ecija in front of St. Isidor Worker Parish ne arest landmark. Nearest from school, municipality, drug store, b ank and church.
Figu
re
3 Ph
oto
of
the
Loc
ati
on
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F. Promotion We will make publicity in different part of Talavera by pub lic relation, and word by mouth we will also do printing of tarp aulins and giving leaflets and we also consider using social med ia like Facebook Page, Twitter, Instagram, and also blogging. Th is will help us to popularize our business name and the quality services we offer. We will also give a member ship card for our customer to mo nitor the services that they want in order for us to come up a p romo plan and we will offer this membership card for free. Moreo ver, for us to know their personal information like birthday’s ev ery birthday we will offer a free services like free haircut or manicure pedicure or even hair treatment like hot oil. And we al so serve Coffee, Tea, or Juice for free.
Figure 3 Salon Membership Card Front View Back View
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Figure 4 Flyers of Beshie Salon
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Figure 5 Creative Design of Location
IV.
Organizational Plan
A. Form of Ownership A partnership is an arrangement where parties, known as par tners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, inter est-based organizations, schools, governments or combinations. O rganizations may collaborate to increase the likelihood of each achieving their mission and to amplify their reach. A partnershi p may result in issuing and holding equity or may be only govern ed by a contract Advantage of Partnership:
Bigger capital
Better management
Easy to organize as long as there is an agreement
Partnership enjoys freedom and flexibility in its operation
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B. Identification of Partners or Principal Shareholders Table 3 Identification of Partners or Principal Shareholder Name of Partners
Capital Share
Profit loss
Monique Cambe
₱ 60,000
20%
Marz Khristel Dacumos
₱ 60,000
20%
Jessa Manucot
₱ 60,000
20%
May Ann Serrano
₱ 60,000
20%
Pancho Bill Juan
₱ 60,000
20%
Total
₱300,000
C. Organizational Chart This section of the business plan we describe the ventures form of partnership. In the organizational chart below, show the line of authority and the duties and responsibilities of other shares holder. It was also stated here the duties and responsibi lities of our employee and their line of duties and responsibili ties. Having an organizational chard help us understand more our duties and responsibilities and the delegation of our work.
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Pancho Bill Juan Operating Manager
Monique Cambe Hair Stylist
Marz Khristel Dacumos Hair Stylist
Jesa Manucot
May Ann Serrano
Hair Stylist
Manicurist
Chart 1 Organizational Chart
D. Roles and Responsibilities of Members of Organizational Operating Manager
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Qualification
Responsibilities
Good Manners
Must be 25 years old
business.
above
Pleasing Personality
Bachelor
Degree
Managing quality assurance programs of the business.
in
Researching
new
technologies
and
alternative methods of efficiency.
Business Administration
Planning and controlling of the
Setting and reviewing budgets and managing cost.
Overseeing
inventory,
distribution
of goods and facility layout.
Developing
manager
and
staff
relationship Manicurist Qualification
Must be 18yrs old and
Responsibilities
above
Good Pleasing
Clean and sanitize tools and work environment.
Apply undercoat and clear or
Personality
colored polish onto nails with
High School Diploma
brush.
Nail Technician
Treat nails by shaping, decorating, or augmenting.
Certificate
Shape and smooth ends of nails, using scissors, files, or emery boards. Prepare nail cuticles with water and oil, using cuticle knives to push back cuticles and scissors or
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nippers to trim cuticles.
Prepare customers' nails in soapy water, using swabs, files, and orange sticks
Use rotary abrasive wheels to shape and smooth nails or artificial extensions.
Assess the condition of clients' hands, remove dead skin, and massage hands.
Administer therapeutic foot massages.
Stylist Qualification
Pleasing Personality
Must be 18 years old
Responsibilities
supplies
by
checking
stock; anticipating needs;
and above
Maintains
Prepares
hair
for
High School Diploma
analyzing
Hair
shampooing and treating hair.
Certificate
Stylist
Conditions
hair
styling
hair
by
condition;
and
scalp
by
applying treatments.
Plans
desired
facial potential
effect
features; styles;
by
studying examining
conferring
with
customer; making recommendations. Produces desired effect by arranging, shaping, and curling, cutting, trimming, setting, 20 | P a g e
bleaching, dyeing, and tinting hair.
Maintains
quality
service
by
following organization standards.
Maintains
safe
conditions
and by
organization
healthy following
standards
and
legal
regulations.
Maintains attending
technical
knowledge
educational
by
workshops,
reviewing publications.
Contributes
to
accomplishing
team
effort
by
related
results
as
Total
needed
E. Personnel Plan Table 5 Personnel*** Position
No. of Wo
Monthly S
Yearly Sal
rker Need
alary
ary
ed Manager
1
₱ 13,000
₱ 156,000
₱ 156,000
Manicurist
1
₱ 9,100
₱ 109,000
₱ 109,000
Stylist
3
₱ 9,100
₱ 327,600
₱ 327,600
Total
₱5 92,800
*** All our employee is all around, they are trained to do other job.
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V. Production Plan
A. Quality Control In terms of quality control, we assure that every work we d one are quality service by checking every detail of our work. We also ensure to our customer that we used quality products.
B. Name of Supplier and Raw Materials Table 6 Raw Materials Raw Materials
Supplier
Hair Color
Brian Fu
100
75
₱ 7,500
Rebonding Set
Brian Fu
10
650
₱ 6,500
Shampoo 1000ml
Brian Fu
10
180
₱ 1,800
Conditioner1000ml
Brian Fu
10
200
₱ 2,000
Oil 100mll
Brian Fu
10
50
₱ 500
Powder 1000ml1
Brian Fu
5
120
₱ 600
Keratin 50grms
Brian Fu
25
100
₱ 2,500
Argan Oil 50grms
Brian Fu
25
100
₱ 2,500
Hot oil 50 grams
Brian Fu
20
100
₱ 2,000
Cuticle Remover 100ml
Brian Fu
10
120
₱ 1,200
Nail Polish Remover 100ml
Brian Fu
10
120
₱ 1,200
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Quantity Price
Total
Nail Polish 10ml
Brian Fu
50
30
₱ 1,500
Foot Soak 120ml
Brian Fu
20
100
₱ 2,000
Foot Lotion 120ml
Brian Fu
20
100
₱ 2,000
Foot Scrub 120ml
Brian Fu
20
100
₱ 2,000
Total
₱ 35,800
C. Other Supplies Table 7 Other Supplies Other Supplies
Quantity
Price
Total
Fire Extinguisher
1
₱3500
₱3,500
Pusher
4
₱50
₱ 200
Styling Scissors
5
₱ 550
₱ 2,750
100
₱10
₱ 1,000
Nail File
50
₱5
₱ 250
Brush
4
₱75
₱ 300
Foot File
35
₱20
₱ 700
Nipper
2
₱200
₱400
Nail brush
Total
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₱ 9,100
D. Office Supplies Table 8 Office Supplies Office Supplies
Quantity
Price
Total
50
₱ 70
₱ 3,500
1
₱10,000
₱ 10,000
DTI (daily time record)
100
₱ 1.50
₱ 150
Ballpen
30
₱ 10
₱ 300
Printer
1
₱ 3,500
₱ 3,500
10
₱ 60
₱ 600
1 (Rim)
₱ 150
₱ 150
5
₱ 100
₱ 500
10
₱ 13
₱ 130
1
₱ 60
₱ 60
10
₱ 6.50
₱ 65
Receipt Computer
Printer Ink Bond Paper Log Book Index Card 5x8 Stapler Folder Total
₱ 18,955
E. Machinery and Equipment This section listed all the machine and equipment needed fo r the salon, it also listed the quantity and the price. Table 9 Machinery and Equipment
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Machinery and Equipment
Quantity
Price
Total
Blower
2
₱ 700
₱ 1,400
Flat Iron
2
₱ 1000
₱ 2,000
Hair Steamer
1
₱ 8500
₱ 8,500
Foot Soak Tub
2
₱ 1000
₱ 2,000
Nail Drying
2
₱ 950
₱ 1,900
Nail Printer
1
₱ 1500
₱ 1,500
Generator
1
₱ 10000
₱ 10,000
Air-condition (split type
1
₱ 18000
₱ 18,000
Television
1
₱ 10000
₱ 10,000
CCTV
1
₱ 11000
₱ 11,000
)
Total
₱ 66,300
F. Furniture and Fixture This section listed all the furniture needed the salon to oper ate how many quantity and how much it is. Table 10 Furniture and Fixture Furniture & Fixture Trolley
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Quantity
Price
Total
4
₱ 300
₱1,200
Florescent Lights
6
₱ 250
₱ 1,500
Bathroom Set
2
₱ 3,500
₱ 7,000
Emergency Light
2
₱ 800
₱ 1,600
1 set
₱ 12,000
₱ 12,000
Cabinet
1
₱ 8,000
₱ 8,000
Shampoo Chair
2
₱ 1,300
₱ 2,600
Styling Chair
5
₱ 2,500
₱ 12,500
Mani/Pedi Chair
2
₱ 1,500
₱ 3,000
Desk Table
1
₱ 3500
₱ 3500
Mirror for styling chair
5
₱ 500
₱ 2,500
Handy Mirror
1
₱ 500
₱ 500
Sofa (receiving area)
Total
₱ 49,600
G. Utilities This section listed all the utilities expenses of the salon , the consumption per month and the consumption per year. Table 11 Utilities Utilities Water Electricity 26 | P a g e
Consumption Per Month
Consumption Per Year
₱ 600
₱7,200
₱5,000
₱60,000
Internet Total
₱ 999
₱11,988
₱ 7,100
₱ 79,188
H. Special Requirements
Municipality Permit
Department of Trade and Industry (DTI) permit
Barangay Permit
Bureau of Internal Revenue (BIR)
Bureau of Fire and Protection (BFP)
I. Production Schedule We are open from Monday – Sunday 8:00 Am – 9:00 PM J. Waste disposal System
We separate the recyclable to non-recyclable disposal
Hair waste are also separate
Foil It is vital that salons and colleges across the United King dom begin to realize the value of recycling, especially as an in dustry that relies heavily on aluminum foil for essential servic es.
Extraction involves open cast, or strip mining which leaves
deep scars on the landscape as well as disrupting local ecosyst ems and impacting upon biodiversity.
Foil itself takes over fou
r hundred years as a minimum to break down if it is sent to land fill, yet just 1% of salons recycle their foil. 27 | P a g e
Plastic Shampoo, conditioner and other products are often packaged in plastic that do not biodegrade. The large bottles that are us ed at the basins can take up lots of room in the salon waste onc e they are empty. K. Physical Plant Our business is located at Barangay Pag Asa district in fro nt of St. Isidore the Worker Parish. It has 696 square foot. It has a styling area, shampoo area and the manicure pedicure are i t also has a restroom. In terms of lease, it cost ₱7,000 per mont h.
Figure 6 Physical Plant
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L. Contingency Plan In every business we expect there is always a problem arise and for us the main problem would be number of customer so we e ncourage our customer to come by booking so we can monitor the number of customer we can ca ter at a time in that case we also provide customer information. In addition, we make some list of other problem that may arise.
Brown Out – we plan to buy a generator
Theft – we plan to install a CCTV
Fires – we need a fire extinguisher
Unsatisfied Customer – we will try to deal with them as long as we can
VI.
On-Job Injuries – we will shoulder all the medical needed Financial Plan Financial plan may contain prospective financial statements
, which are similar, but different, than a budget. Financial pla ns are the entire financial accounting overview of a company. Co mplete financial plans contain all periods and transaction types . It’s a combination of the financial statement which independent ly only reflect a past, present, or future state of the company.
Financial plans are the collection of the historical, prese nt, and future financial statements; for example, a (historical & present) costly expense from an operational issue is normally presented prior to the issuance of the prospective financial sta tements which propose a solution to said operational issue. The confusion surrounding the term financial plans might st em from the fact that there are many types of financial statemen t reports. Individually, financial statements show either the pa 29 | P a g e
st, present, or future financial results. More specifically, fin ancial statements also only reflect the specific categories whic h are relevant. For instance, investing activities are not adequ ately displayed in a balance sheet. A financial plan is a combin ation of the individual financial statements and reflect all cat egories of transactions (operations & expenses & investing) over time.
A. Total Project Cost Table 12 Total Project Cost
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TOTAL PROJECT COST
Fixed Assets/ Capital Investments Building Improvements Machinery and Equipment Furniture and Fixtures Pre-Operating Expenses Permits and licenses Advance rental (2 mos) Rental Deposit ( 2mos) Raw Materials Other Supplies Office supplies Total Add: Working capital TOTAL PROJECT COST
30,000.00 66,300.00 49,600.00 3,715.00 14,000.00 14,000.00 35,800.00 9,100.00 18,955.00 241,470.00 58,530.00 300,000.00
E. Sources and Application of Funds The Beshie Salon are composed of five shareholder each of t hem give a share of sixty thousand pesos to sum up the starting capital of three hundred thousand pesos. Name of Partners
Capital Share
Profit loss
Monique Cambe
₱ 60,000
20%
Marz Khristel Dacumos
₱ 60,000
20%
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Jessa Manucot
₱ 60,000
20%
May Ann Serrano
₱ 60,000
20%
Pancho Bill Juan
₱ 60,000
20%
Total
₱300,000
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